![]() Two major things happened: The logo bottle cap now laid flat, and Pepsi-Cola dropped the word “cola.” From here on out, it was just Pepsi. This was a pivotal year for the entire Pepsi brand. Specifically, it was the perfect drink for beautiful young women who wanted to keep their trim figures-it was billed as the light refreshment and the soda that refreshes without filling you up. Pepsi-Cola’s ads of the day also showcased Pepsi as the perfect drink for a day at the beach or an evening socializing with friends. ![]() And if it wasn’t obvious enough, their 1930s jingle made their unique selling point absolutely clear:ĭespite the brands having a very similar visual feel, Pepsi-Cola stuck with the red and white ribbon logo until 1950, only updating it once more for a more pared-down look in 1940. Put beside Coca-Cola’s 6.5 ounce bottle, which brand delivered the better value was obvious. ![]() In 1930, Pepsi-Cola filed for bankruptcy a second time.īy 1933, Pepsi-Cola found their first way to differentiate themselves from Coca-Cola, just by upping the size of their bottles to 12 ounces while keeping their five cent price tag. As Coca-Cola opened bottling plants in Europe and came under the leadership of Robert Woodruff, who would lead the company for the next 60 years, Pepsi-Cola declared bankruptcy and was then purchased by Craven Holdings Corp. The 1920s and 1930s were a challenging time for Pepsi-Cola and at times, it looked like they’d be the losers in the burgeoning cola wars. Both beverages were marketed as health drinks, and both wavy, swooping, semi-cursive wordmark logos in red and white. Pepsi was still decades from being branded as the young, hip alternative to Coke. Let’s take a moment to talk a bit about the similarities between Pepsi and Coca-Cola during this time period. ![]() This was also the last time there was a colon between the words Pepsi and Cola. The word “drink” was added to the C’s top banner, building a call-to-action into the logo.The word “Pepsi” shifted to an incline, giving the logo more energy.Pepsi made a few other significant changes: See Also Flights to Montego Bay from $93+ | Fly cheap to MBJ | Orbitz Stati Uniti d'America, Scheda Paese 17 kostenlose Keyword-Tools zur Analyse von Suchbegriffen A Brief History of Logo Design and Where We Are Today ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |